What is SEO?
SEO stands for Search Engine
Optimization and is a practice adopted by site owners who want to increase the
amount of traffic they receive from search engines like Google, Yahoo!, and so
on. It works by improving internal and external factors to achieve a higher
position on search engines on search results pages (SERPS). SEO is all the rage
these days. They have always been and will always be. This is because the
search engine is a big player and the reason why so many are succeeding online.
The first reason people take care
with optimizing for the search engine is because they want their business to
appear in the organic search listings. This makes it free and effective. This
is effective only if you are appearing on the first page or at least, the top
three pages. You can purchase advertising of course, but these cannot beat the
organic listings and are less effective in encouraging visitors to click.
When you optimize your site, you
pay attention to the title tag, Meta tags and description tags. You also need
to optimize what is on the page and again, you start with the title, body and
then description tags.
Give special consideration to the
title because it is what appears first. This is true for both humans and the
search engine. Describe the title as accurately as possible for both your
web-page as well as the content on that page. Do this for every web-page.
Why is it necessary
to use SEO?
SEO can be a time consuming
process and I have heard many webmasters asking the question "Do we really
require SEO?” The actual question to be asked is' Do I want people who visit my
site? You could have a great site and spend all your time adding things to it,
but if no one is visiting, it is worthwhile to continue doing? The fact is that
when people want something on the Internet, they look in the search engines. If
your site is not listed or is low in SERPS then you probably do not get many
visitors. The bottom line is traffic from search engines can make or break your
site, to invest time or money on SEO is a must for anyone wishing to have a
successful web site.
"Objects" are a term
derived from web design talk for code that is added to your site to create a matchless
function. A good instance is a web counter, which tells you how many people
have visited your site.
A more sophisticated site object
would be an RSS feed, which allows you to access news feed from another source.
The idea is you cut and paste the code into your site and the information
changes on a day-to-day basis as it is fed to one of your blog pages.
Another common object is a web
ring or blogging form. This is a cheap way to draw traffic to your site. You
simply join a ring of sites that have topics similar to yours and when people
surf they have the option of clicking through a series of related blogs to get
as much information about their site as possible.
What an awesome post, I just read it from start to end. Learned something new after a long time.
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